Foodie or Faddy? Taste Testing Online Food Markets

                                                                                                                                       29 May 2015

We have entered an era of conscious food consumption where those who can afford to be picky are steering away from food that’s pumped up on hormones, battery bred and preserved for months. The people (read upper middle class and hipsters) spoke and they wanted REAL FOOD. One or two little food markets emerged in amongst the trees where the truly health conscious walked amongst the fairies and got seasonal fruit and vegetables on Sundays.  Hipsters got wind of it and suddenly these markets were springing up on rooftops, in nurseries and in commune backyards, selling an array of homemade products. Then the upper middle class and Noaks-followers heard about it from their hipster friends, pulled in with their SUVs and brought the dogs and kids along for the ride.

Naturally, it was time to evolve again. This time it went online and conscious of doing what I can to preserve my family’s good health, but not keen to confuse foodie with faddy, I tried it out.